Today is Fashion Revolution Day, sadly it marks the date of the terrible disaster which killed 1133 people in Bangladesh, when the Rana Plaza factory collapsed, a further 2500 were injured. The people killed were making your clothes, clothes being made for well-know fashion brands, brands that most of us wouldn’t think twice about buying from. It was one of the many ‘accidents’ that plague the garment industry. The people behind the Fashion Revolution are here to inspire a change, to ask the challenging question…
‘We want to use the power of fashion to inspire a permanent change in the fashion industry and reconnect the broken links in the supply chain. At the moment of purchase, most of us are unaware of the processes and impacts involved in the creation of a garment. We need to reconnect through a positive narrative, to understand that we aren’t just purchasing a garment or accessory, but a whole chain of value and relationships.’
WE BELIEVE IN A FASHION INDUSTRY
THAT VALUES PEOPLE,THE
ENVIRONMENT, CREATIVITY AND
PROFIT IN EQUAL MEASURE.
OUR MISSION IS TO
BRING EVERYONE TOGETHER
TO MAKE THAT HAPPEN.
If you want to get involved then show your label, take a photo and ask the brand, #whomademyclothes?
The more people who ask, the more brands will feel challenged to be responsible for the people and environment that their business depends on. Let’s call for a better, fairer, cleaner, safer and more transparent fashion industry! So today I put the question to two brands, both of which I have purchased a huge amount of garments from over the years, so Urban Outfitters and & Other Stories, can you tell me who made my clothes?