Ethics & Aesthetics / Fashion

Join the Reformation

I have admired this brand for quite some time, Reformation is a true advocate for sustainability without compromising on style. They do everything they can to have as little impact on the environment as possible, and they like to shout about, which I love. Follow their instagram, or any of their social media for that matter, and as well as being showered with beautiful imagery you will also be in the know when it comes to important facts about sustainability and fashion. Below is quite a lengthy profile taken form the Reformation site, it is impressive and worth a read..


At Reformation, fashion and sustainability coexist. Created in 2009 by Yael Aflalo, we design and manufacture limited-edition collections in our own factory. Located in downtown Los Angeles, we manufacture most of our products in our own sustainable sewing factory. By cutting out the middleman and selling online and in our own boutiques, we eliminate traditional retail markups. We source sustainable fabrics and vintage garments, and incorporate sustainable practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact generated by most fashion brands. From our heat-reflecting roof and use of renewable energy, to the recycled hangers in our stores and 100% recycled packaging for every order shipped, sustainability is core to our business at every level. It is our goal to raise awareness around the impact fashion has on the environment and at the same time offer sustainable solutions and choices. It is our mission to lead and inspire a sustainable way to be fashionable.

And if that doesn’t impress, check out their Factory Tour! They’ve just got it right and set an inspiring example of how sustainability and fashion can work together in harmony. Head over to Reformation to see all the latest styles available online, it’s free shipping worldwide. In the meantime here’s a perfectly styled taster for you…



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