Fashion / Photography / Style

AW14 Backstage with Self Service

I have to admit that this Fashion week I have been totally lax with keeping up to date, I usually wade my way through the shows on the app, pinning all my fav’s and remembering which look was done by whom, like I’m studying for an exam. This season though I just haven’t got into it, maybe it’s because I can’t bring myself to imagine wrapping up in next season’s Winter coat.. my head is anticipating the Spring. Ah.. Spring where art thou?

Luckily for me Self Service has been keeping me informed by force feeding me stunning backstage shots from a select few shows on their blog. Backstage photography definitely gives you a different insight to out front. You can feel the chaos and excitement, everything isn’t just so, the models are caught off guard and the collection mingles together in unusual combinations as everyone hurries around putting the final touches to the looks.

Photographed by some of the best in the business, backstage with Self Service has opened my eyes to details I have never noticed when casually scrolling from the runway shots. It’s the new way to view a new season, especially if you ain’t really feeling it right now! Enjoy!

Topshop Unique by Marco Walker

Gucci & Prada by Mara Corsino

Rodarte by Ulrich Knoblauch


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